“It’s not the tools you have faith in - tools are just tools - they work, or they don’t work.  It’s the people you have faith in or not.”Steve Jobs, Apple It isn’t rocket science.  Every business needs good people inside it. Digital Jargon But when it comes to digitalRead More »

What is PPC? PPC stands for Pay Per Click. It's a 'paid advertising' system, where your advert appears on a search results page when users search for certain words or phrases. For example: The Ads can show above the organic search results, and above any map listings. The Pay PerRead More »

Google was founded in 1998 by Sergey Brin and Larry Page, 2 PhD students at Stanford University in California. Its rise to power is an impressive success story.  In many people's minds, 'Google' and 'the internet' are interchangeable.  Near enough the same thing. The business started in a garage.  GivesRead More »

Improving your Google search rankings is a key activity for any business. It's part of the overall marketing mix, and a foundation stone of your digital footprint.  There are many factors at play.  Some things require outside help, but many things can be done in-house, for free. Start reading thisRead More »